Day One: March 13

 

Teaching Social Media

How should academics approach teaching social media in terms of course content and pedagogy?

 

Chaired by Adela Rogojinaru (University of Bucharest, Romania/Euprera)

   

• Richard Bailey, Helena Makhotlova (Leeds Metropolitan University, UK): Teaching ms txt. A study of learning, literacy and mobile technology  Bailey Makhotlova.pdf

• Thomas Pleil (Hochschule Darmstadt, University of Applied Sciences, Germany): Social Media in PR Education 

• Kaja Tampere (University of Jyväskylä, Finland): Blogging as a teaching tool: a Finnish experience  Tampere.pdf 
• Erkan Saka (Istanbul Bilgi University, Turkey): Introducing New Media to new Public Relations Students  Erkan Saka.doc

 

 

Day Two: March 14

 

How can academic research lead and support the ways in which practitioners embrace social media?

 

Chaired by Sven Hamrefors (Mälardalen University, Sweden/Euprera)

 

• Guido Keel, Winterthur (University of Zurich, Switzerland): Web 2.0 in Swiss organizations – Usage, Patterns and Corporate Culture  euroblog_2008abstractGuidoKeel.pdf

• Annette Nielsen (The Aarhus School of Business, University of Aarhus, Denmark): Co-constructing knowledge – the creation of knowledge through blog dialogue  euroblog2008_brunauer_campaigning_Austria.pdf

• Karine Johannes (Université Catholique de Louvain, Belgium): Social media as opportunities for organisation-publics relationships: Theoretical perspectives and case study K.Johannes_Abstract_Euroblog2008.doc

• Roberto Zangrandi (Head of CR, ENEL SpA, Italy): Deliberative polling as an advanced tool to ensure stakeholder dialogue: the Enel ‘sustainability meter’

• Liz Bridgen (De Montfort University, UK): How public relations practitioners acquire social media skills CONFERENCE PAPER Euroblog 2008 Liz Bridgen.doc

• Alexander Richter (Bundeswehr University Munich, Germany), Alexander Warta (Robert Bosch GmbH, Germany): The media variety as barrier for the successful use of enterprise wikis in the case of the Robert Bosch GmbH EuroBlog_2008_Richter_Warta.rtf

 

Plenary papers & discussion

 

Chaired by Gerard Valenduc (Université Catholique de Louvain, Belgium)

 

• Ansgar Zerfass (Leipzig University, Germany): Social Web, Interactive Communication and Open Innovation: Joining Forces to Contribute to the Bottom Line  Zerfass-SocialWeb-Brussels-140308.pdf

• David Jennings (UK, author of Net, Blogs and Rock’n’Roll): Digital Discovery: How it Works and What it means for Consumers, Creators and Culture

• Martin Oetting (European School of Management, Germany): Empowered Involvement and Word of Mouth: an agenda for academic inquiry  Oetting wom.pdf 

 

Day Three:  March 15

 

What are the societal implications of social media (democracy, accountability, privacy)?

   

 

Chaired by Liz Bridgen (De Montfort University, UK)

 

• Nicolas Baygert (Université Catholique de Louvain, Belgium): French politics at the digital age – Did social media really change the Presidential Campaign of 2007?  Nicolas Baygert, EuroBlog2008_abstract.doc

• Tina Brunauer (SORA Institute for Social Research and Analysis, Austria): Use of social software in political campaigning in Austria   euroblog2008_brunauer_campaigning_Austria.pdf

• Giampaolo Azzoni (Director Ethics Center University of Pavia, Italy): How could social media operators reduce and monitor trash and how? Self or hetero-regulation: ethical, legal and social issues  GP AZZONI Euroblog 2008 paper.doc  Azzoni Euroblog PPT.ppt

• Derek Hodge (University of Stirling, UK): Application of circuit of culture model from cultural studies to online communities  Hodge Abstract.doc  Derek Hodge.pdf